Ad Copy Formulas That Convert

A 6-page A4 PDF. No fluff about growth hacking, no screenshots of somebody else’s dashboard. Written for people who run the business and the advertising at the same time.

Who it is for

Owners who write their own ads and stare at an empty primary text box.

What is inside

• What an ad has to accomplish in the first three seconds
• The anatomy of an ad, ranked by what people actually read
• Twelve fill-in-the-blank structures for cold, warm and hot audiences
• Headline patterns that survive truncation on mobile
• Choosing the call-to-action button, and matching it to the page
• A testing method that separates angle from wording

Format

• PDF, 6 pages, A4
• Print friendly, reads on phone, tablet and desktop
• Instant download after checkout
• Single-user licence