Budgets, Bidding & Campaign Structure
$105.00
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Budgets, Bidding & Campaign Structure
$105.00
A 6-page A4 PDF. No fluff about growth hacking, no screenshots of somebody else’s dashboard. Written for people who run the business and the advertising at the same time.
Who it is for
Anyone spending daily who is not sure whether the budget or the structure is the problem.
What is inside
- How to calculate the minimum budget that can teach you anything
- The three-campaign, four-ad-set structure that fits almost any small business
- CBO or ABO, and why uneven spend is the feature rather than the bug
- The four bid strategies, and which one to start on
- Exactly which edits reset the learning phase
- Rules for raising, cutting and killing, plus a twenty-minute weekly routine
Format
- PDF, 6 pages, A4
- Print friendly, reads on phone, tablet and desktop
- Instant download after checkout
- Single-user licence