The Complete Facebook Ads Library for Small Business

Eleven plain-English guides covering Facebook and Instagram advertising for a small business, from an empty Business Manager through to scaling something that already works. 66 pages in total, plus a 2-page navigator that maps the reading order.

Who it is for

Owners who want the whole system rather than one piece of it.

What is inside

• All ten Adwell guides, plus the 15-Minute Audit, in one download
• A navigator file with the reading order and a 30-day plan
• Covers setup, tracking, audiences, copy, creative, budgets, metrics, retargeting, scaling and policy
• Every guide ends with a working checklist you can run against your own account

Included guides

• The Facebook Ads Starter Setup — 8 pages
• The Pixel & Conversions API Playbook — 7 pages
• Audience Targeting for Small Business — 7 pages
• Ad Copy Formulas That Convert — 6 pages
• Creative That Stops the Scroll — 7 pages
• Budgets, Bidding & Campaign Structure — 6 pages
• Retargeting Funnels for Small Business — 6 pages
• Ads Manager Metrics Decoded — 6 pages
• Scaling Winning Campaigns — 6 pages
• The Ad Policy Survival Guide — 5 pages
• The 15-Minute Facebook Ads Audit — 2 pages

Format

• 12 PDF files, 66 pages in total
• A4, print friendly, works on phone, tablet and desktop
• Instant download after checkout
• Single-user licence