Scaling Winning Campaigns

A 6-page A4 PDF. No fluff about growth hacking, no screenshots of somebody else’s dashboard. Written for people who run the business and the advertising at the same time.

Who it is for

Accounts with something profitable already running that need more of it without breaking it.

What is inside

• Four conditions that must all be true before you scale anything
• The 20 percent rule, and the most expensive single click in advertising
• When to duplicate an ad set instead of raising its budget
• Horizontal scaling: creative, audiences, geography and placements
• A four-week scaling calendar
• Knowing when to stop, and what breaks first in an account

Format

• PDF, 6 pages, A4
• Print friendly, reads on phone, tablet and desktop
• Instant download after checkout
• Single-user licence